If you are a business man you have a small service business, Internet marketing plan, in place can increase your business and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.
If you have a business plan you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.
Site optimization: - Site optimization is always the place to start business through an Internet, Web site optimization process specifically designing your web pages, so that web site gets the rank high in the Search Engines. If you must want to increase business online, optimizing your web pages is a must. Although many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it's worth the effort to include them.